Find Out More About Effective Testimonials

New information product explains the power of testimonials in marketing.

I Heart Testimonial Machine

Will Hall

Patty Turek

The Testimonial Guru

Getting and using testimonials that actually grow your business is now easy with advice from The Testimonial Guru.

You don't have to hope that you're getting it right. By following the system from The Testimonial Guru you will ensure that you get results that reward you for the minimum of effort.

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Brand up your driving school car

Every driving instructor needs new pupils on a regular basis. As well as advertising locally and on the internet, many driving schools acquire new pupils through the graphics and decals on their driving school cars.

Simple, eye-catching graphics and essential contact details should be included. Ensure that the company name is easy to read and remember. Take the time to include a clearly legible website to direct potential pupils to.

If you need vehicle graphics for your driving school car, use a reliable company like London Vehicle Graphics or Eastcote Signs.

Driving instructor groped his pupils

Something that driving instructors should not be remembered for, a Pontefract driving instructor was convicted of two charges of sexual assault for groping his pupils.

According to the Yorkshire Evening Post, Michael Goodwin was giving his pupils more than just driving lessons.

Certainly won't get him a recommendation!

Promote your business this Christmas

There's a list of 10 Great Ways To Differentiate Your Company For Christmas over at Simon Says Marketing.

They're giving away free Santa Hats, vehicle graphics and recorded seasonal phone messages complete with Jingle Bells music.

These are some fantastic ideas for making your driving school business stand out this holiday season.

Driving without a license and falling asleep: Bad

From South Town Star in Chicago, October 21st 2009:

"A driving lesson: When you're driving without a license, it's not a good idea to fall asleep at a stoplight.

A patrol officer on Oct. 7 observed a vehicle at a light at Ashland Avenue and Joe Orr Road that did not move when the light turned green.

Upon investigation, the officer found the driver asleep at the wheel with the vehicle in drive and his foot on the brake, police said.

The driver, Juan Cano, 28, 252 Pleasant Drive, Chicago Heights, was charged with driving without a valid license, no insurance and improper stopping."

Advice for learners: Finding The Perfect Driving Instructor

This article was written with learner drivers in mind. When you read it and consider how people will look for a driving instructor, you should find it useful with regard to promoting your own driving school.

Finding The Perfect Driving Instructor: 3 Top Tips